Post by hasina789956 on Oct 29, 2024 1:52:01 GMT -5
The online education market is constantly growing. Competition for users' attention is also increasing. If you take a long time to respond to a client, he will go to more nimble competitors.
A chatbot is a virtual assistant that can solve typical problems. Most likely, you have already encountered chatbots on websites, social networks and messengers. They answer questions, send useful information and, if necessary, transfer you to a live specialist.
The benefits of a chatbot are intuitive: quick response, reducing the burden on sales managers, but how do you translate them into the context of online education?
How to Use Chatbots in Online Schools
Open pre-registration . Standard combination: you offer the most favorable price for a course to students who have expressed a desire to study in advance. They fill out a pre-registration form, in which you collect the necessary information for your client base: full name, email, phone number, expectations from the course, and other data. Then future students subscribe to a chat bot, where they can be warmed up bulk email campaigns to purchase, and on the day of the start of sales, you can send a link for payment.
Send organizational information . It is easy to send the schedule, guides, homework and other useful information about the course via the chatbot.
Send reminders . The chatbot will bring more users to the webinar through a simple scheme: remind about the meeting on the day of the webinar, an hour before, 10 minutes before, and some time after the start. You can remind not only about webinars, but also about deadlines, new tasks, or the beginning of a new training block. After the end of the course, the chatbot will allow you to make additional sales, for example, invite you to additional programs or master classes.
Integrate tests . The bot can not only send simple tasks, but also check them. Some systems allow you to set up chatbots with artificial intelligence, but we will talk about this below.
Accept payments . Convenience, you understand, but such functionality is not available in all constructors.
Collect feedback . The chatbot will easily survey your customers. Based on this information, you can improve the course and increase sales.
Teach . Yes, your eyesight is not deceiving you: a chatbot for an online course can not only warm up the audience, but also conduct entire marathons. For example, Maxim Ilyakhov launched a microcourse "How to work through negativity in social networks." The bot in Telegram sent the first lesson, after viewing the user requested the next one, and so on. To get a certificate, you had to enter your email. At the end, the program offered to sign up for the full course. There is one chatbot, but several functions: benefits for students, replenishment of the contact base, and warming up for paid training.
How does the audience feel about chatbots?
In everyday life, they can be annoying, especially if the company has decided to completely replace live consultants, but chatbots are irreplaceable in training. They will take on typical tasks, freeing up specialists' time to analyze atypical situations or for additional sales.
According to a study by LivePerson , only 11% of respondents have a negative attitude towards chatbots. 38% perceive them positively, and 51% are neutral.
Fun fact: Women have higher expectations for chatbots, according to research from Aspect . Girls make up the majority of online school students, so it’s important to meet high expectations.
Should Chatbots Replace Human Consultants Completely?
Here, everything depends on the specifics of the chatbot. If we are talking about a consultation before purchasing a course, the user should be able to contact a person. A chatbot cannot anticipate all user requests, and some answers may require additional clarification.
A chatbot is a virtual assistant that can solve typical problems. Most likely, you have already encountered chatbots on websites, social networks and messengers. They answer questions, send useful information and, if necessary, transfer you to a live specialist.
The benefits of a chatbot are intuitive: quick response, reducing the burden on sales managers, but how do you translate them into the context of online education?
How to Use Chatbots in Online Schools
Open pre-registration . Standard combination: you offer the most favorable price for a course to students who have expressed a desire to study in advance. They fill out a pre-registration form, in which you collect the necessary information for your client base: full name, email, phone number, expectations from the course, and other data. Then future students subscribe to a chat bot, where they can be warmed up bulk email campaigns to purchase, and on the day of the start of sales, you can send a link for payment.
Send organizational information . It is easy to send the schedule, guides, homework and other useful information about the course via the chatbot.
Send reminders . The chatbot will bring more users to the webinar through a simple scheme: remind about the meeting on the day of the webinar, an hour before, 10 minutes before, and some time after the start. You can remind not only about webinars, but also about deadlines, new tasks, or the beginning of a new training block. After the end of the course, the chatbot will allow you to make additional sales, for example, invite you to additional programs or master classes.
Integrate tests . The bot can not only send simple tasks, but also check them. Some systems allow you to set up chatbots with artificial intelligence, but we will talk about this below.
Accept payments . Convenience, you understand, but such functionality is not available in all constructors.
Collect feedback . The chatbot will easily survey your customers. Based on this information, you can improve the course and increase sales.
Teach . Yes, your eyesight is not deceiving you: a chatbot for an online course can not only warm up the audience, but also conduct entire marathons. For example, Maxim Ilyakhov launched a microcourse "How to work through negativity in social networks." The bot in Telegram sent the first lesson, after viewing the user requested the next one, and so on. To get a certificate, you had to enter your email. At the end, the program offered to sign up for the full course. There is one chatbot, but several functions: benefits for students, replenishment of the contact base, and warming up for paid training.
How does the audience feel about chatbots?
In everyday life, they can be annoying, especially if the company has decided to completely replace live consultants, but chatbots are irreplaceable in training. They will take on typical tasks, freeing up specialists' time to analyze atypical situations or for additional sales.
According to a study by LivePerson , only 11% of respondents have a negative attitude towards chatbots. 38% perceive them positively, and 51% are neutral.
Fun fact: Women have higher expectations for chatbots, according to research from Aspect . Girls make up the majority of online school students, so it’s important to meet high expectations.
Should Chatbots Replace Human Consultants Completely?
Here, everything depends on the specifics of the chatbot. If we are talking about a consultation before purchasing a course, the user should be able to contact a person. A chatbot cannot anticipate all user requests, and some answers may require additional clarification.