Post by moon125 on Nov 1, 2024 23:40:15 GMT -5
Copywriting is writing articles that sell. The main goal of a copywriter is not to reach 4,000 characters, but to sell goods, services or actions (call, subscription to a newsletter, click on a link).
Copywriters write texts to solve business problems. Here is the main list of these tasks:
increasing website conversion;
increase in sales volume;
attracting new clients;
expansion of the target audience.
It is easier to write an entertaining article than to take on the solution of the technical task of a business. That is why texts for entertainment portals are priced cheaper than informational or advertising articles.
What is a selling text?
An advertising text is a set of words shopify website design designed to convince a client to perform a target action (buy, order or call). Nowadays, society has become sophisticated consumers. Simple phrases like “buy buns because they are fresh and tasty” do not work. You need to tell the client why it is profitable for him to buy from you. Even if you offer him homemade sweet pastries.
The target action is the result. To get the result, the copywriter needs to understand how the target audience thinks and what they want. What principles they follow before choosing a product or service. And then write the text.
How to write an article
There are basic methods for writing productive articles. We will not describe them all now, so that the article does not turn into a limitless longread. But let's talk about the basic rules for creating a good text.
Working with the article
The article should contain unique and useful material, with all the tricks of copywriting and psychological tricks, helping the user find answers to questions and make a purchase. Therefore, before writing an article, think carefully about its content and methods of presentation.
Uniqueness
The Internet is filled with n-number of different sites with texts. To find the desired site, the user types a query in a search engine, for example, Yandex. Search robots that help find the answer to your query crawl millions of pages and give a list of sites that have found matches to your question.
The same search robots determine unique content or copied from another site. Copying does not help the site to advance in search results, but on the contrary, reduces the positions won and the number of visitors. Therefore, website owners seek help from copywriters. Create a text that is not like others.
Brevity
"Proofread and shorten" is the key to good copywriting. Before publishing an article, reread and shorten the text more than once. The text for the site should be as clear and concise as possible. This is where the prohibitions on using stop words, literary remarks and other techniques come into play.
The copywriter cuts out unnecessary parts from the article
Design
A copywriter must be able to write and format his text. No sheets or long paragraphs. The text must be structured, have lists, headings and examples.
Rhythm
You managed to interest the user to read the text, but he gives up halfway. Why? The text has no rhythm. A skilled copywriter knows - you need to combine long and short sentences to keep the reader interested. There are no specific limits here, try.
Attractiveness
Learn to write a good headline. A good one, not a spammy, newspaper-like or cluttered one. Any article can be ignored if the headline is poorly chosen.
Optimization
In order for users to read your creation, it must be found by search engines. To do this, work on the text from the point of view of SEO promotion. Find suitable keywords and insert them into the text.
Competence
Don't take on an article if you haven't studied it well or don't know the topic at all. Experienced users will immediately notice the deception, and the author of the content will become uninteresting. Don't write facts, data or advice if it's just something you've pulled out of thin air.
Copywriting is an art
Copywriting is a form of verbal creativity that encourages the reader to take action. A professional copywriter knows how to write quickly and efficiently. He skillfully hides advertising tricks and verified phrases in the text, putting sentences together into an elegant article.
If you want to get a text that increases the conversion of the site, is written in simple language and is attractive to the target audience, then contact us. Our copywriter will write a productive article for any business area.
Copywriters write texts to solve business problems. Here is the main list of these tasks:
increasing website conversion;
increase in sales volume;
attracting new clients;
expansion of the target audience.
It is easier to write an entertaining article than to take on the solution of the technical task of a business. That is why texts for entertainment portals are priced cheaper than informational or advertising articles.
What is a selling text?
An advertising text is a set of words shopify website design designed to convince a client to perform a target action (buy, order or call). Nowadays, society has become sophisticated consumers. Simple phrases like “buy buns because they are fresh and tasty” do not work. You need to tell the client why it is profitable for him to buy from you. Even if you offer him homemade sweet pastries.
The target action is the result. To get the result, the copywriter needs to understand how the target audience thinks and what they want. What principles they follow before choosing a product or service. And then write the text.
How to write an article
There are basic methods for writing productive articles. We will not describe them all now, so that the article does not turn into a limitless longread. But let's talk about the basic rules for creating a good text.
Working with the article
The article should contain unique and useful material, with all the tricks of copywriting and psychological tricks, helping the user find answers to questions and make a purchase. Therefore, before writing an article, think carefully about its content and methods of presentation.
Uniqueness
The Internet is filled with n-number of different sites with texts. To find the desired site, the user types a query in a search engine, for example, Yandex. Search robots that help find the answer to your query crawl millions of pages and give a list of sites that have found matches to your question.
The same search robots determine unique content or copied from another site. Copying does not help the site to advance in search results, but on the contrary, reduces the positions won and the number of visitors. Therefore, website owners seek help from copywriters. Create a text that is not like others.
Brevity
"Proofread and shorten" is the key to good copywriting. Before publishing an article, reread and shorten the text more than once. The text for the site should be as clear and concise as possible. This is where the prohibitions on using stop words, literary remarks and other techniques come into play.
The copywriter cuts out unnecessary parts from the article
Design
A copywriter must be able to write and format his text. No sheets or long paragraphs. The text must be structured, have lists, headings and examples.
Rhythm
You managed to interest the user to read the text, but he gives up halfway. Why? The text has no rhythm. A skilled copywriter knows - you need to combine long and short sentences to keep the reader interested. There are no specific limits here, try.
Attractiveness
Learn to write a good headline. A good one, not a spammy, newspaper-like or cluttered one. Any article can be ignored if the headline is poorly chosen.
Optimization
In order for users to read your creation, it must be found by search engines. To do this, work on the text from the point of view of SEO promotion. Find suitable keywords and insert them into the text.
Competence
Don't take on an article if you haven't studied it well or don't know the topic at all. Experienced users will immediately notice the deception, and the author of the content will become uninteresting. Don't write facts, data or advice if it's just something you've pulled out of thin air.
Copywriting is an art
Copywriting is a form of verbal creativity that encourages the reader to take action. A professional copywriter knows how to write quickly and efficiently. He skillfully hides advertising tricks and verified phrases in the text, putting sentences together into an elegant article.
If you want to get a text that increases the conversion of the site, is written in simple language and is attractive to the target audience, then contact us. Our copywriter will write a productive article for any business area.